During the second quarter of 2017, amazon’s profits suffered a 77 percent annual collapse. That is, with respect to the same period of 2016. Due to the purchase of whole foods, for 13 thousand 700 million dollars. As well as by its intentions to create 130,000 new jobs. Which would be created in the new headquarters that the company is yet to define. During the second quarter of 2017. Amazon ‘s profits suffered a 77 percent annual collapse, that is, with respect to the same period of 2016. Due to the purchase of whole foods, for 13 thousand 700 million dollars, as well as by its intentions to create 130,000 new jobs. Which would be created in the new headquarters that the company is yet to define. According to the new york times, more than half of e-commerce consumers in the united states.
Compared to 28 Percent on Search Engines and 16 Percent
on websites. Of retail stores, retail or retail. The results are explained by the advanced system. Amazon marketing services, with which advertisers manage to influence the purchase intention of potential consumers , thanks to the Uruguay WhatsApp Number List content. Which ranges from recipes, images, reviews and any kind of “Creative ideas”. Which are reflected in larger purchases. According to emarketer, more than 50 percent of global e-commerce in 2020 will be handled by amazon. Given this scenario, 63 percent of amazon advertisers expect to spend more during 2018. Since jeff bezos’ company would be giving a higher growth rate for brands than facebook and google.
According to catalyst, another 54 percent
of the same group of brands plan to increase their budgets on google. And 53 percent will also do so on facebook. While 27 percent would increase their budget to advertise on platforms like bing and 23 percent on twitter. While amazon takes 63 percent, almost 10 percent more than google or facebook. However, the majority of advertisers are committe to appearing on amazon’s e-commerce platform. While 15 percent accepted that they advertised on all amazon services. And another 15 percent have done so through audio ads. On alexa. While 23 percent expected to launch ads for alexa in 2017. Apparently, the advertisers’ strategy has worked so well that during 2016. 66 percent of those who use amazon bought clothing. 63 percent bought home decor items, and 64 percent bought personal care items . Personal , and 12 percent, groceries .