The Metaverse and Web3 aren’t real yet, but maybe it’s time to start thinking about the positive opportunities and negative risks they might create. Do n’t believe me when I tell you that the Metaverse is already here . What we have now is a swarm of virtual realities that […]
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Why data ethics compliance is the new norm in modern marketing Data privacy is arguably the biggest topic on the minds of marketers these days. Brands must comply with any of these requirements, whether it be the GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), or the upcoming […]
The result is a persistent, unified customer database that shares data with other marketing technology systems. The idea of a “single customer view” has been on marketers’ wishlists for years. However, the turmoil caused by the global COVID-19 pandemic has sparked interest in exactly the type of solutions CDP offers, […]
Marketers understand the value of implementing new technologies like non-fungible tokens (NFTs) when launching campaigns. It’s especially important to engage a younger audience. But there are risks in venturing into uncharted territory. We need to know what we are doing. And NFT strategies are still not well known. In 2021, […]
Personalization in Marketing Creates More Engaging Customer Experiences and Gives Brands a Competitive Advantage In a speech at the MarTech conference, Alyce ‘s event experience director Nina Butler said , “Today’s marketing is no longer about getting noticed, but about creating true connections, building emotional empathy, and delivering value throughout […]
But not now. Facebook CEO Mark Zuckerberg has adopted the “M” word as the name for his newly rebranded metaverse company, “Meta . “ Since the popularity of the novel Snow Crash, the term Metaverse has been used to describe multi-user, persistent virtual worlds that incorporate social interaction. Launched in […]
Understanding the Agile mindset and direction will help you avoid common pitfalls. Over the past decade, the knowledge I’ve gained from practicing agile marketing with multiple teams has helped me address some of the common obstacles that make it difficult to implement. Early detection of these pitfalls makes it possible […]
The surge in use of social commerce is forcing online retailers to adapt their successful sales strategies. But for sellers to succeed on this new marketing platform of social commerce, brands must understand that traditional e-commerce and social media marketing are not the same. Years of research have optimized the […]
It’s no secret that consumers flock to Amazon for their online shopping needs. Last year, the e-commerce giant accounted for more than 40% of all digital sales, and the company’s overall sales are growing each year. But many brands have unrealistic expectations of selling on Amazon. Others are also very […]
According to Vinod Varma, founder and CEO of (a Canadian company that operates a creator ecosystem built to automate collaboration between influencers and small businesses), NFTs are important for user experience and brand awareness. Well-known brands are willing to invest in NFTs even at this early stage, as it helps […]
A marketer’s job is to provide the next best experience for each and every customer. AI can scale that by addressing the “who,” “what,” “when,” and “where” of connecting with customers. who is the target “How exactly do you segment your customers?” “How do you know where your customers are […]
Most of the online buying journey starts with Amazon and search engines, but not all There’s no denying Amazon’s continued dominance across the online customer journey. However, the reality is anything but simple, and a growing segment of consumers are changing lanes and using other retailers. To maintain the competitive […]
We asked Andre Kempe, founder of Admiral Media , a mobile app marketing agency headquartered in Spain, for marketing advice on NFTs (non-fungible tokens) . A recent ruling in the UK recognized NFTs as legal property, giving victims more options to protect themselves in the event of a theft, including […]
The “More Than You Think” campaign for the latest Moisture Surge Gel Cream 100H by cosmetic brand Clinique (headquartered in the United States) incorporates NFC (Near Field Communication) technology into the product experience to bring innovation to the product experience. Connected packaging (product packaging that promotes brand-to-consumer engagement via the […]
Do you have a budget for marketing? You need to know all the numbers, not just set goals. We asked Bernadine Racoma, content manager at consulting firm , for advice. Marketing is now something every business must invest in. With so much competition and the rise of the Internet, businesses […]
As consumers move away from video conferencing, spreadsheets and remote work, Monday is becoming the digital shopping day of choice around the world. According to omnichannel fulfillment specialist ShipBob ‘s recently released 2022 State of E-Commerce Fulfillment Report , Monday is the most popular shopping destination for the fourth year […]
Why AI Marketing Matters AI has transformed digital marketing, streamlining marketing campaigns while reducing the risk of human error. To truly connect with consumers, we still need a touch of humanity, especially when it comes to compassion, empathy, and what we want to say. But when it comes to certain […]
Universal IDs are expected to replace cookies , but the field is still immature and confusing. We need an alternative to cookies. Cookies will be dead by mid-2023. Marketers are looking at zero-party data (data that users intentionally share with advertisers), first-party data and cohort analysis. But don’t forget the […]
With digital transformation, advertising is no longer just about building brand awareness and planting seeds. Advertisers and their ad tech partners can reach audiences large and small at any stage of the funnel and deliver cross-channel advertising across multiple touchpoints. It leverages device-level or user-specific data and contextual insights, as […]
Trendyol , Turkey’s largest e-commerce platform, has launched its services in Germany. This is the first market outside of Turkey and marks the company’s entry into Europe. It also plans to expand into the Netherlands, Luxembourg and London by next year. Trendyol is an online marketplace that offers unique shipping […]
A Marketer’s Guide to Audience Development, Critical to Brand Success The amount of information used by the 4.95 billion Internet users is enormous, and new content is being created all the time. It takes a lot of time and effort to create attractive and differentiated content. In this situation, it […]
Some advice on finding the right solution for your unique requirements. The primary purpose of the Customer Data Platform (“CDP”) is to consolidate all customer data in one place so that both online and offline campaigns can be run based on customer attributes, transactions or behavior. Thing. A very simple […]
Average scores fell in 10 industries and rose in three, almost the opposite of 2021. A new report from Forrester, an independent U.S. research firm , reveals that U.S. companies have failed to pay attention to their consumers, resulting in a poor customer experience. A Forrester study found that last […]
Trying to sell to your target ecommerce audience without a buyer persona is like looking in the dark without a flashlight. You have to rely on inaccurate details and guesswork-based perceptions that may be wrong. Buyer personas (also known as customers, audiences, or marketing personas) are fictitious, but based on […]
Digital channel revenues for B2B companies have skyrocketed over the past two years. According to a report ( Salesforce State of Commerce ) by Salesforce , a U.S.-based cloud service provider with a focus on customer management solutions, 40% of B2B company revenue now comes from digital channels, two years […]
Understanding the trends sweeping the online marketplace and how to respond to changing customer needs and expectations E-commerce activity has grown significantly over the past two years. Online shopping was already poised for healthy growth over the next decade, but the COVID-19 pandemic has accelerated all previous predictions. Globally, e-commerce […]
Brands that rely on online sales must make social commerce a top priority. E-commerce has become a shopping staple for consumers around the world. Online shopping has become increasingly popular over the last 20 years. However, the COVID-19 pandemic has accelerated the growth of e-commerce and confirmed its importance in […]
