The latest american marketing, the trade desk, which is in the united states, presents a perspective that japanese marketers should have now. The second theme is “Brand safety”, which is an issue for all companies. Table of contents 4 cases that lead to brand damage with the emergence of new […]
Cold Calling List
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Nfts (non-fungible tokens), which are attracting increasing. Attention, are likely to have an impact in the marketing field as well. Line, which will officially launch the. Nft comprehensive marketplace “Line nft” this spring, has begun efforts to use nfts as prizes for campaigns. At the end of last year, asahi […]
Recently, the concept of “metaverse” has been appearing more frequently in the marketing industry. Even if you have a vague grasp of it, there may still be few marketers who understand how to use it and what effects it has. In this article, mr. Takei, coo of synamon, which provides […]
Asics has a history of over 70 years. In recent years, digital has been placed at the center of management, and the entire company is working on dx. Cdo/cio mitsuyuki tominaga, who leads the reform, took the stage at “Sap cx dlked about the progress of digitization. This article introduces […]
While the necessity of dx has been preached and marketing systems are being introduced by many companies, there are still many companies that do not have a specific form of utilization or a path to create a new customer experience. In june 2021, dentsu, information services international-dentsu (isid), and dentsu […]
2022 should be a year in which we should focus on efforts to distribute advertisements. While considering user privacy, such as the enforcement of the personal information protection law. Among them, criteo, which develops products such as retargeting ads, has to provide contextual ads. In this article, we mr. Ikeda, […]
If you’ve come to this article, it’s because. The idea of blogging has already crossed your mind, and not just by shaving (it was easy, but so irresistible). You have already given yourself a thousand reasons to DW Leads take the leap and almost as many not to … for […]
The number of companies working on live commerce is increasing, and it is attracting attention as a new sales channel and customer contact point. But will it actually affect sales? Ms. Yukosu (yuko sugamoto), the leading live commerce operator in japan and developer of the skin care brand yoan, says, […]
Google search results have many functions. While working on seo measures, introduce the functions you want to know in all seven parts. The sixth is about universal search. Universal search is google’s search function that tries to return the best results by combining the content for the user’s search, such […]
In this series, we interview companies nationwide in content marketing and learn the know-how in the field. In the fourth installment, we will introduce the case of the long-department store “Daimaru matsuzakaya”. As a result of a drastic review of the strategy of the official youtube channel by the daimaru […]
Cosme provides various services related to cosmetics and beauty, such as word-of-mouth and information media, e-commerce, and physical stores. Due to the variety of services, there was a problem that users were divided. Therefore, the integrated customer engagement platform “Braze” was introduced, and within a few months, tangible results were […]
Ai chatbots have spread rapidly since around 2016. As a new customer contact point, he is expanding his playing field in marketing that is changing due to the corona disaster. At the “Markezine day 2022 spring” held in march 2022, mr. Shoto nishida, ceo of chatplus co., ltd., the benefits […]
Since 2019, senshukai has been using rtb. House to generate stable sales from online advertising. Online shopping demand increased due to the corona crisis, and although sales via. Web advertising increased for a while, performance slowed down as major retailers . The ec market one after another in 2021. With […]
Keywords such as “Mirror” and “Compass” have cultivated potential user bases — dena’s apple search ads (asa) manager, who runs many app businesses, was also surprised by this result. For the app business, asa measures, which are in-store advertisements, are essential. In order to expand contact points with users, we […]
Not a day goes by without seeing a video ad. In a crowded market, it is difficult to hone your creativity and sustain its effectiveness. Under such circumstances, alpha architect, which provides the video advertising solution “Velet”, has developed an ai service “Adaup” that supports the improvement of video advertisements. […]
Last year, maritozzo created a big boom. A few years ago, tapioca and pancakes were booming, but the sweets world regularly produces hit products. There are probably many cases in which the taste and appearance of the dish spontaneously developed into a boom. However, it seems that companies such as […]
You know people bought your product, but do you understand why they bought it? If you don’t know the reason for the purchase, you can’t take appropriate measures to improve ltv. Consumer understanding is necessary. At markezine day 2022 spring, mr. Kentaro matsumoto, who is in charge of marketing at […]
What kind of marketing lurks behind the many hits? Nile has supported more than 1,500 companies through digital marketing consulting. In this series, the representative and entrepreneur takahashi toshio will talk with celebrities from various fields and dig deeper into the marketing hidden behind the hits. The guest this time […]
What kind of marketing lurks behind the many hits? Nile has supported more than 1,500 companies through digital marketing consulting. In this series, the representative and entrepreneur takahashi toshio will talk with celebrities from various fields and dig deeper into the marketing hidden behind the hits. The guest is mr. […]
Seven-eleven is an overwhelming presence in the retail industry. The number of members of the app “Seven-eleven app” is over 16 million people, and it has a huge amount of first party data to it. We about seven-eleven’s strategy to utilize this foundation, including where it is now and beyond. […]
In march 2022, united arrows, which operates select shops, its online store and smartphone app. In this article, we will deliver the details of the renewal and the form of customer experience that we are looking ahead to mr. Yoshiaki fujiwara of the company. Table of contents *this article was […]
You know people bought your product, but do you understand why they bought it? If you don’t know the reason for the purchase, you can’t take appropriate measures to improve ltv. Consumer understanding is necessary. At markezine day 2022 spring, mr. Kentaro matsumoto, who is in charge of marketing at […]
While the targeting accuracy of internet advertisements has increased, users who are the recipients have started to complain that “Information that should not have been given is known” and “I feel uncomfortable because I am being chased”. One way to rethink how advertising should be is contextual advertising, which targets […]
Cosme” is a brand that develops a wide range of services such as web media, ec, and stores as a platform for cosmetics and beauty. While focusing on the app as a hub that utilizes each channel, the mobile marketing platform by adjust is to efficiently acquire app users and […]
Establishing good internal communication is one of the biggest challenges for business organizations. In addition to reconciling the ways of being of different professionals, everyone must be hooked on the purposes and missions of the company. internal communication when we talk about communication and marketing actions, the first target audience […]
In this series, sakiyomi, an instagram marketing company that has supported accounts with a cumulative total of 3.5 million followers, explains the correct usage know-how and “redefines” operations. In this third article, I will focus on “The logic of increasing followers”. Table of contents “Increase followers” has logic in the […]
In recent years, in the retail industry, one-to-one communication via membership apps has been . On the other hand, manufacturers and other companies are to form their own economic zones in order to directly connect with more users and take effective approaches. In this paper, we aim to create new […]
