The number of companies continues to increase day by day and offer customers and consumers different products and services that can be us in the short and long term. However, the competition is becoming more and more fierce and the methods of identifying a company are multiplying. To stand out […]
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To fully understand the importance of Mood boards, you must first understand what is a Mood board? Mood boards are essential to ensure that the client is 100% align with the brand vision. It’s basically a collage of images that have been carefully select and arrang to evoke the ‘spirit’, […]
It can be content with a particular region, or even expand internationally, especially if it offers worldwide delivery or virtual services that can be perform remotely. All this is possible thanks to a website adapt to the needs of the entrepreneur and of consumers, an interactive website that highlights what […]
Being positioned on the first page of Google is undoubtedly the dream of all website owners. To achieve this, some choose SEA or Search Engine Advertising, a paid search service from Google Adwords . Although this option gives convincing results very quickly, it is expensive and its effect is limit […]
Therefore, A logo is essentially a packaging tool. Businesses ne a way to differentiate their products and services from those of their competitors, and they achieve this through unique styling of the packaging, advertisements, and messages they offer. If the logosand brands didn’t exist. there would be no way to […]
Finding a web agency to develop a website can be a difficult task that sometimes requires significant financial investments. Before choosing a web agency, you must understand the qualities of a good agency. Without this knowledge, you can choose the wrong agency, which can lead to wasted time and money. […]
A communication agency is a company that supports your internal and external communication. You can be one of its clients if you are a company, an association, a liberal professional, an organization or a community. The agency manages all your communication needs: internal communication as well as external communication concerns […]
In 2007 the court which had to rule in the case of Lorraine v. Markel Insurance Company, observ that electronic communication seems to elicit a surprising candor in statements made about personal activities or the state of mind of the sender. No wonder then that a report from the American […]
Having a beautiful Instagram is half the battle to getting more followers and behind them comes more interaction and better results in general. But how to plan the Instagram feed quickly, without despair? Time is something that almost all of us are short of and we cannot afford to waste […]
After long weeks of testing in Brazil, Netherlands, Germany and India, Instagram Reels was finally launch on. August 5th, as an integral tool of Instagram in over 50 countries. Portugal included. Reels, with a concept very similar to allows users to record and edit videos with a duration of 15 […]
Instagram Stories is one of the most interactive tools on Instagram. It helps you to be closer to your audience, gives you a space to create more dynamic and carefree content and, above all, allows you to develop a genuine connection with those who accompany you. It’s a fantastic feature […]
Are you starting an Instagram account for your business or do you want to refresh your image on the platform and don’t know where to start? How to have a beautiful and coherent Instagram fe is one of the questions. I get most when it comes to Instagram – that […]
When a new business is launch, there are several questions that arise regarding the brand’s Instagram account. How to launch a brand on Instagram. There is a lot of enthusiasm in bringing a project to the public, a lot of anxiety about getting it to the right people, but there […]
Instagram is currently one of the social networks with the most users worldwide and is therefore the “place to be” for most brands. If you feel that your target audience belongs to the slice that is on Instagram, it’s time to move on and go to the platform. In this […]
As a marketing manager, programming content is probably a job that speaks to you. Its preparation is an essential step in the success of your content marketing objectives. For some, this mission can be tedious, boring or redundant, only your planning must be solid to avoid being overwhelm. That’s why […]
You have reached your traffic goal on your website but unfortunately your visitors are not clicking where they should. Which means your conversion goals are not being met. However, you apply the necessary techniques to the letter to get them to click on your call-to-action (call-to-action buttons). In short, how […]
Content marketing, while a worthwhile investment, is still a fuzzy term for many people who would like to implement it. This could explain why only 26% of B2C marketers and 29% of B2B marketers rate their content marketing as extremely or very successful, according to the latest CMI study . […]
Nowadays, the world of marketing is largely digitaliz. However, when done right, direct mail can work with your other channels and make your business stand out . Zoom in on what direct mail really is and how does it still work in 2022. what is direct mail? What is direct […]
If you follow the right formula for earning backlinks, you can dramatically improve your website ranking and authority . But poor quality backlinks can also hurt your rankings and reputation. The most impactful backlinks are: Won by writing quality From a relevant and authoritative website Not paid or sponsored backlinks […]
Is there anything more frustrating than spending hours writing a blog post only to read like it was written by a robot? Well, thanks to the power of artificial intelligence (AI), that could soon be a thing of the past. AI-power web content generation tools can help you write content […]
Relationship marketing is, as the name implies, a field focus on the relationship between the company and potential customers , in addition to those already sign. Treating consumers well and creating solidity in this relationship is essential to achieve good results, after all, the way they are treat directly interferes […]
Having email marketing templates for each type of contact, situation or brand interaction with a user may seem. like a lot of work at first, but later on it will save you a lot of time and money. There are brands known for showing creativity in producing these emails, and […]
Media plan for social networks is one of those topics that you can’t miss if you want to improve your brand’s performance on these channels. We all know that media campaigns on social networks are essential to increase reach, generate conversions, recognition, among other goals. But what many still don’t […]
With each passing day, influencer marketing gains space in the digital market . The influencer who has a loyal audience and still has great power of persuasion is highly desirable by brands from different market niches. It is also not for less, according to data from the QualiBest survey, digital […]
What about when you go to a company website, and the URL is from or wordpres These situations help to understand what a domain is and its importance in digital marketing . What happens is that these companies do not have their own domain and use services, such as Gmail […]
It is quite common for professionals who work with digital marketing to have goals relad to the amount of leads generat for the strategy. But their quality is just as important, and that’s what lead scoring is all about . The method proposes to increase the efficiency of the sales […]
Every year, commerce in Brazil and in the world becomes more digitiz . In 2020 , this scenario became even more evident , due to one of the biggest digital revolutions in history: countless companies and entrepreneurs were forc to migrate to the online world to continue selling. As a […]
