Manpower group, the first staffing agency in japan. In september 2021, the company an advertising campaign at raising awareness for the first time in 10 years. In this article, we people in charge of manpower group and its partner, adk creative one, about the background behind the campaign and the […]
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Familymart will celebrate its 40th anniversary in september 2021. Along with that, the “40 good things!?” campaign in march of the same year. Over the course of a year, we developed a whopping 100 projects, contributing not only to providing topics but also to raising the base of sales. In […]
Marketers are now paying attention to the personal information protection law, which will come into effect in april 2022. This is because the law regulates the handling of third-party cookies, which was not until now. Third-party cookies are in advertising, and may be to develop future marketing strategies. In this […]
This series is by naokazu wakaguri, the japanese representative of gumgum, an american ai company that provides contextual advertising solutions. In this final installment, mr. Wakaguri his thoughts on the direction of the “cookieless festival” after 2022, and how the nature and positioning of textual advertising will change in the […]
Visual search tool “Pinterest”. In japan, the number of users has expandefor all generations, and currently the number of. Mau (monthly users) exces 8.7 million. In october 2021, mr. Takashi narita, who has been involvd in the advertising business at amazon japan and other companies, has been country manager, and […]
A lead acquisition ad that encourages smooth information input with excellent ux within instagram. Advertising menus are generally used in btob companies, real estate, automobile industries, etc. For the purpose of appealing for membership registration, document requests, and. Seminar registration, but there is great potential for btoc brands to use […]
Marketers often deal with personal data, such as analyzing data from cameras on store shelves and conducting consumer surveys. The idea of ”Privacy governance” by the ministry of economy, trade and industry and the ministry of internal affairs and communications should be as a reference when developing ad tech and […]
Do you want to boost your seo, develop your network. And provide your readers with exceptional quality content? Yes ? That’s great, because i’m going. To explain how to achieve these three objectives at DW Leads once thanks to the article carnival… Web marketing. Training what is an article carnival? […]
Do you dream of having a business site and creating. A large community and content in your niche? Here are 53 must-have plugins for business sites that. Will help you be more successful… training to create DW Leads your training organization 6 weeks to master. WordPress do you want to […]
I’m using data, but it’s not leading to the results I . It may be because we have not been able to “Utilize data” to make use of data to benefit the business. The book I want to refer to when systematically learning the knowledge for that is “Textbook for […]
Since there are many variables in the operation of digital advertising, most marketers are fumbling about why they are not getting results and where the problems are. Meanwhile, richika, which supports companies’ digital marketing with the power of creative and technology, widely spreads its knowledge of programmatic creative to companies, […]
Sumitomo mitsui card publishes monthly free of charge custella trend, a report that analyzes consumption. Trends based on its own cashless data. It is a service that allows you to know the categories of people’s needs and. Consumption trends by 43 industries from a huge amount of actual purchase data. […]
Since there are many variables in the operation of digital advertising, most marketers are fumbling about why they are not getting results and where the problems are. Meanwhile, richika, which supports companies’ digital marketing with the power of creative and technology, widely spreads its knowledge of operational creative to companies, […]
While the fusion of digital and analog is becoming more important, many marketers are struggling with. How to design communication that combines both. Here, as one breakthrough, I would like to introduce mr. Takashi okutani, coco (chief omni channel officer). And co-ceo of customer time at oisix ra daichi, to. […]
For data utilization, there is an option to use data owned by data holders outside the company, in addition to using data within the company. Adastria, which develops fashion brands such as global work, niko and …, and lowrys farm, utilizes yahoo! Finding suggestions that cannot be obtained and utilizing […]
In this article, kao’s use of twitter for the hair care brand “Essential the beauty” will be with mr. Kobayashi of kao, who is in charge of marketing for the brand, and hakuhodo kettle, who supported the planning. Interview with mr. Onodera of twitter japan and mr. Nishiyama of twitter […]
In this article, we mr. Hase, who is the general manager of the company’s marketing department, regarding the full-funnel twitter promotion of coly’s smartphone app game “Magician’s promise” (hereafter to as “Mahoyaku”). We about the background of the implementation, the details of the measures, and the results . Table of […]
Lenovo japan provides pcs to multiple customer segments, including corporations, individuals, and students. In 2020, the company introduced plaid’s website operation and management product “Karte blocks” to its corporate website. Immediately after that, the click-through rate improved dramatically on a certain page. We asked mr. Osamu hikasa and mr. Yudai […]
In this rapidly changing era, many marketers are probably wondering how consumer insights will change. Based on concrete examples, this series will work together to unravel the changing culture and its likely impact on insights. In this article, we will explore the commonalities between the focus on “Femtech” and the […]
The saas market has grown exponentially and is with a huge number of products. Under such circumstances, what is being in the industry is the “Voice of customer,” also known as a review. How should companies collect and use customer feedback? It product/saas review platform “Itreview” is helping with this. […]
Due to the trend of cookie regulation and personal information protection, the nature of digital marketing is changing. Under such circumstances, attention is on first-party data. Various directions are being , such as new profit generation and opportunities for partnerships with other companies. As well as utilization for own business. […]
Regulations on the use of personal information are not to the act on the protection of personal information, which will come into force in april 2022, but are also being under the telecommunications business act. As regulations become more stringent, how should companies respond to marketing? Mr. Yuichi ota, executive […]
Surely you already invest in social networks, but will you be doing a good job? Discover the necessary elements in a social media strategy and if you are following the right path. Do you have a social media strategy? Not seriously. Do you have a STRATEGY? Many companies know, more […]
Everything moves, nothing stands still, the earth turns on its own axis, the river flows constantly, the sun rises and sets, the night passes until dawn, we start our day and we also move from here to there throughout the day. day. With all that dynamism that governs the world, […]
Artificial intelligence encompasses a variety of innovative technologies, from Machine Learning to the Internet of Things. Do you want to learn how to apply all of them in your software? So, don’t stop reading this post! Artificial intelligence is not a new concept. It all started in 1956 when university […]
Starting a successful content marketing strategy requires the creation of a content map, which serves as a compass for the entire process. The popularity of Digital Marketing makes the focus of companies, agencies, and professionals from all segments concentrate on a fundamental action: produce content. The idea of content is […]
January 26, 2021. Facebook ceo mike zuckerberg has in a big way that the company will change its name to meta. From this moment on, interest in the metaverse , and various people talking about it. It is said that it will take 5 to 10 years or more to […]
