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In product designs, colors play an indispensable role in defining the personality of a brand. And its meanings that it intends to project towards its consumers. According to marketing insider, the use of colors impacts the perception of any service or object for sale. Since 90 percent of the purchase decision is based on color. In product designs, colors play an indispensable role in defining the personality of a brand. And its meanings that it intends to project towards its consumers. According to marketing insider, the use of colors impacts the perception of any service or object for sale. Since 90 percent of the purchase decision is based on color. Brands seek to impact their consumers, through the “Psychology of colors”. Which is when users are expecte to associate a company with a color. As in the following cases: purple marks.

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power, beauty. As well as spirituality and imagination by some creative industries that turn purple to tell a story. One of the most recognized brands is asprey. Who sells luxury items, personalized jewelry and high-end accessories. The South Korea WhatsApp Number List veven have a line of luxury personal care products called “purple water  Blue logos. Blue is healthy and represents reliability and integrity. And has been the favorite color of the international financial industry. Such as alltate, jp morgan, progressive, american express, or citibanamex in mexico . Because the color is associated with financial stability. In the health part, nivea has used navy blue to convey the same goals, tranquility and well-being on the skin.

 

A Sincere image red. Representing aspects such as raw

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raw energy, red is seen as an inspiring, exciting, uplifting. And passionate color. Coca cola is the flagship brand of this color. Since it has been used since the 1890s, and with it it has conveyed confidence and enthusiasm. Even 120 years later. Yellow. Noted for being a warm and optimistic color. Cheerful, fun, yellow is ideal for those brands that can live up to these descriptions. Among the brands that use it the most are ikea. Subway, snapchat. Best buy introduced it to reflect its brand values. Such as good customer service and positive, functional, family-friendly shopping.

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