Banks are betting on their digitalization to reduce their costs. Since they will adopt new payment platforms, more applications for smartphones, as well as other tools, through fintech. According to moody’s mexico. Banks are betting on their digitalization to reduce their costs. Since they will adopt new payment platforms, more applications for smartphones, as well as other tools, through fintech. According to moody’s mexico. According to pwc, 82 percent of financial companies plan to increase their alliances with fintech companies in the coming years. As banks seek to bet on greater mobile technology to attract new customers through big data and intelligence. Artificial, so 77 percent of financial services companies plan to adopt these technologies by 2020 . While fintech startups help banks reduce their operating costs, there are companies that choose to design artificial intelligence programs.
These Banks Are Currently Using to Attract New Customers
including: adobe “sensei”, blockchain. And swift , an analytics tool. For its part, and the most recent case, adobe, who recently launched. Its ai platform called “Sensei” , a machine learning platform that provides marketing analysis. And automated the Ukraine WhatsApp Number List financial personalization, with which banks will seek to win new customers and serve others. Adobe’s “Sensei” already has its first clients, including citi, hsbc, bnp, barclays and ubs, but by 2018. It could add another 50 banks, according to cnbc. Another case is swift. Which was originally designed to manage financial crime risks. However, banking institutions began to use it as a tool to personalize data traffic. And obtain information on the consumption habits of bank customers .
The world use it to study user consumption
habits and also to prevent cybercrime. In the third case, the technology behind cryptocurrencies. The blockchain , a tool used by financial services to record data in a secure, verifiable and decentralized way. That is, they are ai programs that can only be modified or manipulated their results. With a consensus. Specifically, it is a self-managed accounting program that allows brands to manage contracts with buyers, advertisers. Since it has a record of transactions. Which shows the consumption habits of financial services customers.