It is not enough to create a mere social media strategy. For this reason, digital anthropology not only wants companies to develop new communication campaigns. He wants them to generate virtuous social networks, in social media. Increasing sales is the goal that keeps your business alive. The way you build long-term relationships with your customers can make a difference with your competition. The point is to create value exchanges that contribute to your customers; detect what kind of solutions they are looking for and create an honest interaction with them. Today, if your brand does not have a presence on digital platforms, it simply does not exist.
Although technologies for storing information are becoming more sophisticated and affordable, we have not transformed the way we select and process knowledge. That is why we suffer from infoxication. This term refers to intoxication (or poisoning) due to excess information. It was coined by the science, technology and innovation expert Alfons Cornella. He predicted: “As much technology as we define or build in the next few years to solve this problem, we probably won’t solve it.” Today we have access to at least 18,000 magazines, 20 million websites , and 2.4 billion online radio stations.
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And two million web pages are Estonia phone numbers every day. These data dimension the avalanche of information to which we are expose. How much more will it be, if we count the emails, tweets, private messages, videos and photos that we share on social networks? Umberto Eco asserted: “Infinite information equals zero information. Information overload causes amnesia. Data empowers, yes; But what happens when they overwhelm us and we are unable to absorb it? What if they stress us out and hinder our concentration and decision-making abilities?
Index of contents Symptoms of infoxication war of ideas Knowledge Audit Symptoms of infoxication Overwhelm and stress due to the amount of information you must understand. Anxiety and frustration for wanting to consume all the data you look at in the day, and for the impossibility of achieving it. Disorientation and inability to generate ideas, after consuming too much information. Decreased ability to solve problems. Loss of attention and memory. Sometimes we are not victims of the sea of information, but our habits cause infoxication.
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The Harvard Business Review magazine presented the way some professionals manage their email: 40% admit that it causes them stress. 30% believe that it worsens their quality of life. 46% consider themselves addicted. 26% would like to delete all their messages and “start over”. 60% check it in the bathroom. 15% consult it at church. 11% review it while talking to a family member. Some update it more than 100 times a day. They take 25 minutes to resume the activity they left off to check an email They visit about 40 websites per day. They change tasks every 3 minutes.
The Internet democratized the production, publication and access to information. The problem is that the quality filters (which used to allow valuable information to be published) were also made more flexible. For this reason, today there is so much content that can be irrelevant, confusing or imprecise… as is the case with fake news. war of ideas In 2017 Tim Berners-Lee (creator of the World Wide Web) declared that, in order to make the internet a beneficial tool, we must address the following: Government surveillance on the internet. The use of Information Technologies as tools of war.