That brands have taken advantage of to exploit creativity, marketing with love to make customers fall in love. Among the campaigns of February 14, there are some that stand out. We leave you some of the most emotional. Telcel Falabella realejos Now take advantage of this special day to promote your company, boost your business sales, making customers fall in love with creative campaigns that reach the heart and are always remembered. May this Valentine’s Day be excellent for your company and for your clients. Looking for new ideas for your marketing campaigns? Schedule a consultation and let’s awaken emotions in the public that make your brand a lovemark .
Storytelling is one of the most effective tools when it comes to strengthening the presence of our brand. The different strategies that we have at our disposal allow the base of potential clients to increase over time, but when it comes to creating strong bonds, emotion is essential. The amount of messages, images and videos that constantly flow on cell phone screens shortens attention spans. How to attract the attention of our customers? How to increase the chances that our customers will stop in the constant habit of scrolling down on their screens?
Storytelling Is The Art Of Telling Stories
What guarantees that my brand will be Poland phone number list for longer? Among the different strategies, there is one. That over the centuries has strengthened the way in which human beings remember information. It is necessary to know how to ground it to current needs. And the way in which our audience consumes information. Index of contents “Facts tell. Stories sell” Why do we like to hear stories? Storytelling and marketing. May your brand be a leader in storytelling Conclution: “Facts tell, stories sell” From the paintings of hunters in prehistoric caves to the present day. Telling a great story has been the method that human beings have to transmit knowledge. Values and everything that is worth remembering.
Good stories resonate in the minds of users more strongly than a number, a concrete statistic or abstract concepts. Someone once ask Albert Einstein what he did when he had a new idea, whether he wrote it down on paper or in a special notebook. Apparently, the scientist answer forcefully: “When I have a new idea, I don’t forget it” . Nothing more true: when something excites us as much as a new and interesting idea, it is almost impossible to forget it . What excites us is not forgotten , and it doesn’t matter if they are joys or disappointments. The brain retains these situations because the emotion that accompanies them activates the regions involve in the formation of memories, such as the hippocampus and the cerebral cortex.
Why Do We Like To Hear Stories?
Because a good story connects emotionally: whether through a photograph, video or in writing, it reaches the central part of human beings where the most important needs are seen, heard and get our attention to later motivate us to take an action. . storytellingWe remember what is truly important, what is capable of moving us, because it activates the brain regions and hormones in us that will help keep that memory. A wise mechanism that we can help if we listen to neuroscience. Storytelling and marketing Capturing the attention of users is the central strategy in a hyper-connect world like ours.
Storytelling is a strategy that can help your brand connect emotionally with your users and stand out from your competition. The challenge is to understand that time is the main asset of your clients and that the way of creating stories has changed: Before, advertising had 30 seconds to tell you a good story in a TV commercial. From the comfort of an armchair, your attention was captive and completely focus on the image and unless you had the remote close to you, the message was deliver.