Therefore, Social networks today are the first contact consumers have with a brand. Companies must have a good Social Media strategy in order to promote their brand. To give you a hand if you are starting with the digital world and Social Media , we share some recommendations for good management of social networks. Index of contents 1- The right platforms for the business 2- Transparency and humanity with the public 3- Set goals 4- Constant publication 5- Business experience 6- Contests or promotions 7- Interaction with followers 8- Share external publications 9- Correct use of hashtags 10- The power of engagement 1- The right platforms for the business social media platforms.
ThirteenBits Although it seems interesting to create an account for the company on each platform, it is not necessarily the best idea because it can reduce the management of social networks. Therefore, Information from Facebook, Twitter analytics, Google analytics, surveys, and personal interactions with consumers can be leveraged as a benchmark to learn more about target audience behavior and used to guide the creation and distribution of social media content. EOI Define goals with respect to social networks , that is, if you do not have a specific purpose, it will most likely be to make the content less relevant on social networks.
Set Goals Social Media Goals
Decide what you want to achieve Denmark Phone Number List social media: Potential customers Brand image Inform about products/services Sales increase Establish relations. In any case, define the purposes of the company. And make them the main axis within social networks . posting communication. Therefore, If you have different social networks it will be very important to keep them updated. An essential part of social media management. Every day new information, images, advertising content. Or small articles of value must be publish. Either by programming the publication or doing it manually.
Care must be taken not to fall into excessive or inappropriate publication. The frequency of posting should be decided. Based on the social media platform and the type of business of the company. One idea is to create an experiment or conduct a survey and see. How many times you need to post to increase reach and engagement. Without affecting the company’s reputation. One recommendation for optimal. Posting is to create a social media calendar. A fundamental aspect in the content marketing plan. Include the planned dates and times. For which you want to launch Facebook and Instagram posts. And tweets, as well as any other social media content.
Constant Publication Constant Social Media
Choose dates that match the type of business. and line of content on social networks. Another suggestion regarding publication is to monitor trends and opportunities . Be willing to listen to audience feedback. personal marketing opportunities, and social media trends. Business experience experience Concept Definition The focus at this point is. To subtly emphasize the company’s experience in its area of work and demonstrate. To customers the quality of service thanks to years of work in the area.
For this, something that can be very useful is storytelling , one of the best tools in social networks. With Facebook, Instagram, and Snapchat introducing dedicated “storytelling” features , there is no doubt that mastering storytelling can change the way you market your business. When creating content for social media marketing, ask yourself what is the story value of our content and what will it convey to the target audience. Use creative ways to get messages across and consider involving other content creators ( influencers or consumers) in the storytelling process.