The lifeblood of any service business Portugal Phone Number is its leads pipeline. This means the number of people you have contact with who have indicated interest in your services. Despite this being the aspect that can make or break a business, the biggest struggle that photography business owners say they have is not getting enough leads. If asked, a business owner usually describes a lead as someone who has reached out to book their service. However, if you’re waiting for people to reach out to book you, it’s probably already too late. Unless you Portugal Phone Number have an amazing steady stream of referrals from raving fans, you’re missing out on an entire realm of prospects that you could nurture into leads. This means that you need to be able to reach people before they reach out to you to inquire.
Why Leads Aren’t Portugal Phone Number Booking
While you may think your business Portugal Phone Number can serve everyone, you’re not a good fit for every single type of customer and they’re not always a good fit for you. If you haven’t yet, go check out the ideal client avatar exercises and customer journey map in our Digital Marketing Strategy Guide. Once you’re clear on who I mean you to serve, take a hard look at all of your recent opportunities, meaning people who inquired about your services. When you compare them to your Portugal Phone Number ideal client avatar, were these opportunities a good fit? Why or why not? What differentiated them from your ideal client avatar? What were some of the similarities that they had with that ideal client avatar?
If you see a lot of divergence between Portugal Phone Number how you’re presenting your business online, and what your ideal client might look for, you have answered one part of why your leads aren’t booking. It’s also important to take a long hard look at your business’ online presence. Is it geared towards attracting Portugal Phone Number your ideal client? Does the content on your website answer a demand from your ideal client avatar? Does your social media educate, inspire or connect with that ideal client?
You Have No Lead Portugal Phone Number Pipeline
Larger businesses actually break Portugal Phone Number their sales pipeline into various stages and lead qualification stages. While you don’t need to go this far, it’s helpful to understand those stages and envision how they might look in our own businesses. Let’s take this example pipeline from Smart Bug. Sometimes it can be difficult Portugal Phone Number to look at our own businesses with a clear eye. So take a step back and ask a trusted colleague who they think your ideal client is based on your online presence. Areas, where you’re not connecting with the right kind of people, are opportunities, so take note of them. Also, take some time to visit the websites and social media profiles of your competitors.
Based on their content, can you guess Portugal Phone Number who their ideal clients are? What words, images, and subjects are they using to attract that kind of client? Without copying them, look for ideas that might translate into your own business and for your own ideal client.