The latest american marketing, the trade desk, which is in the united states, presents a perspective that japanese marketers should have now. The second theme is “Brand safety”, which is an issue for all companies. Table of contents 4 cases that lead to brand damage with the emergence of new […]
Monthly Archives: August 2022
923 posts
The ec rate of product sales is about 8% in 2020. Many companies are entering the market, but there is still a chance. What should a company’s e-commerce do to avoid being overwhelmed by competitors and acquire loyal customers? On september 8th, markezine day autumn 2021, kao, which is working […]
In these days when face-to-face sales are difficult due to the corona crisis, btob companies often feel the need to change their promotion methods. Under these circumstances, how should btob companies have contact with customers? Mr. Takaro kitajima, ceo of relic, which supports new business development and provides innovation management […]
Manpower group, the first staffing agency in japan. In september 2021, the company an advertising campaign at raising awareness for the first time in 10 years. In this article, we people in charge of manpower group and its partner, adk creative one, about the background behind the campaign and the […]
De caso marketing de contenidos cx dx facebook gorjeo bolsillo notas notificación. Para productos como automóviles que son costosos y requieren un largo período. De consideración, es importante mejorar la experiencia del cliente en línea (cx) para. Fomentar la consideración del cliente. Entre ellos, el medio propiedad de toyota “Toyota.Jp” […]
Reklamlar heyecan mülakat/vaka çalışması marka stratejisi facebook heyecan cep notlar bildirim bu yazıda, potansiyel müşterilere ulaşmak Için twitter video reklamlarını kullanan osaka gas marketing’den bay kotera ile röportaj yaptık. Bunlar arasında twitter’ın video reklamlarının olanakları, dağıtım noktaları ve elde edilen sonuçlar netleştirildi. Içindekiler osaka gas’ın ev hizmetinin web reklamlarından sorumlu […]
Familymart will celebrate its 40th anniversary in september 2021. Along with that, the “40 good things!?” campaign in march of the same year. Over the course of a year, we developed a whopping 100 projects, contributing not only to providing topics but also to raising the base of sales. In […]
Nfts (non-fungible tokens), which are attracting increasing. Attention, are likely to have an impact in the marketing field as well. Line, which will officially launch the. Nft comprehensive marketplace “Line nft” this spring, has begun efforts to use nfts as prizes for campaigns. At the end of last year, asahi […]
Utilización de la estrategia cdp y crm para profundizar la comprensión del cliente. De kfc departamento editorial de markezin crm informe de evento cx impulsado. Por datos estrategia de marca facebook gorjeo bolsillo notas notificación kentucky fried. Chicken japan quiere ser una marca que se use a diario. A través […]
Marketers are now paying attention to the personal information protection law, which will come into effect in april 2022. This is because the law regulates the handling of third-party cookies, which was not until now. Third-party cookies are in advertising, and may be to develop future marketing strategies. In this […]
This series is by naokazu wakaguri, the japanese representative of gumgum, an american ai company that provides contextual advertising solutions. In this final installment, mr. Wakaguri his thoughts on the direction of the “cookieless festival” after 2022, and how the nature and positioning of textual advertising will change in the […]
Visual search tool “Pinterest”. In japan, the number of users has expandefor all generations, and currently the number of. Mau (monthly users) exces 8.7 million. In october 2021, mr. Takashi narita, who has been involvd in the advertising business at amazon japan and other companies, has been country manager, and […]
It’s been a few years since instagram began to be used for marketing. Along with changes in consumer usage trends, companies’ perceptions of digital marketing as a marketing channel have also changed significantly. In this series, sakiyomi, an instagram marketing company that has supported more than 100 companies so far, […]
Recently, the concept of “metaverse” has been appearing more frequently in the marketing industry. Even if you have a vague grasp of it, there may still be few marketers who understand how to use it and what effects it has. In this article, mr. Takei, coo of synamon, which provides […]
A lead acquisition ad that encourages smooth information input with excellent ux within instagram. Advertising menus are generally used in btob companies, real estate, automobile industries, etc. For the purpose of appealing for membership registration, document requests, and. Seminar registration, but there is great potential for btoc brands to use […]
Marketers often deal with personal data, such as analyzing data from cameras on store shelves and conducting consumer surveys. The idea of ”Privacy governance” by the ministry of economy, trade and industry and the ministry of internal affairs and communications should be as a reference when developing ad tech and […]
Asics has a history of over 70 years. In recent years, digital has been placed at the center of management, and the entire company is working on dx. Cdo/cio mitsuyuki tominaga, who leads the reform, took the stage at “Sap cx dlked about the progress of digitization. This article introduces […]
While the necessity of dx has been preached and marketing systems are being introduced by many companies, there are still many companies that do not have a specific form of utilization or a path to create a new customer experience. In june 2021, dentsu, information services international-dentsu (isid), and dentsu […]
Los métodos de mercadeo se están diversificando y los especialistas en marketing tienen. Una gama más amplia de planes de carrera para elegir. En esta serie, entrevistamos a los especialistas en. Marketing que están activos en la primera línea del marketing de aplicaciones y. Exploramos la verdadera emoción de su […]
2022 should be a year in which we should focus on efforts to distribute advertisements. While considering user privacy, such as the enforcement of the personal information protection law. Among them, criteo, which develops products such as retargeting ads, has to provide contextual ads. In this article, we mr. Ikeda, […]
Do you want to boost your seo, develop your network. And provide your readers with exceptional quality content? Yes ? That’s great, because i’m going. To explain how to achieve these three objectives at DW Leads once thanks to the article carnival… Web marketing. Training what is an article carnival? […]
If you’ve come to this article, it’s because. The idea of blogging has already crossed your mind, and not just by shaving (it was easy, but so irresistible). You have already given yourself a thousand reasons to DW Leads take the leap and almost as many not to … for […]
Si llegaste a este post es porque ya pensaste . En la idea de bloguear, no solo afeitarte (es fácil, pero tan irresistible). Te has dado mil razones para cruzar y casi tantas razones para no hacerlo… Durante al menos 2 años, la idea de escribir un blog me ha […]
Do you dream of having a business site and creating. A large community and content in your niche? Here are 53 must-have plugins for business sites that. Will help you be more successful… training to create DW Leads your training organization 6 weeks to master. WordPress do you want to […]
The number of companies working on live commerce is increasing, and it is attracting attention as a new sales channel and customer contact point. But will it actually affect sales? Ms. Yukosu (yuko sugamoto), the leading live commerce operator in japan and developer of the skin care brand yoan, says, […]
I’m using data, but it’s not leading to the results I . It may be because we have not been able to “Utilize data” to make use of data to benefit the business. The book I want to refer to when systematically learning the knowledge for that is “Textbook for […]
Google search results have many functions. While working on seo measures, introduce the functions you want to know in all seven parts. The sixth is about universal search. Universal search is google’s search function that tries to return the best results by combining the content for the user’s search, such […]
