Emojis have outgrown the role of the happy note in a message for years. They shape the way we communicate, interpret messages and share emotions online. Picture or 1000 words, that idea. And new ones are still being add. Reason enough to take a closer look at this cultural phenomenon. Because where do they […]
Monthly Archives: July 2022
171 posts
Remove resistance by creating clarity. If you work on a job with slight (or even major) reluctance or if you don’t know where to start, you will always find reasons to take up something else for a while. Work With Them Out Of Compassion You Can ContributeCreate peace of mind by […]
Then of course there are the digital challenges of hybrid working. We’ve been doing it for a while now, but you probably recognize the ongoing problems with connection, sound, camera sharpness and remote presentation. And what I notice myself: when I work from home I take fewer breaks. At the office […]
He did an experiment within his company with a 4-day working week, for a full-time fee. Judging by the comments below the article, opinions and ideas about this are divided. Of course, to get this done, you need to work on your productivity. Which can actually make you feel busier again. Even though the […]
What do you achieve with this? This makes you more sympathetic, more humble, a more productive person, a better leader and a nicer person to work with. And it also increases your happiness and job satisfaction. Win win. Our happiness can be found between the expectations we have and the reality we live. – […]
In the past 2 years we have had and taken a lot of time to think about our work. Are we still happy with what we do? Do we still get enough energy from our work? Important questions to ask yourself, because happiness at work starts with yourself. And if you are a happier […]
It is not news that there is a shortage in the labor market. The fact that this has been a challenge within online marketing agencies for some time is also not. There is simply much more work in the market than there are good people to do this work. Star players are snatched […]
Unfortunately, Google isn’t going on vacation. Any action by a colleague that affects your SEO performance will be picked up by Google soon enough. To get ahead of Google, it is important that you take your SEO goal list and set an alert for every important KPI. Alerts can be set at […]
Perishable products are also exempt from the rule. The starting price may simply be the price that was used immediately before the discount. The idea behind this is that it is more important that we combat food waste and that you can therefore make it attractive to buy the products. The European […]
You can always ask the prices you want. The only thing that is not allowed is to refer to the highest price you have ever asked. Do you want to mention a starting price or a discount percentage? Then you have to calculate that from the lowest price you have asked in […]
With a technical SEO analysis you look for the weaknesses in the technical SEO of your competitors. A technical SEO analysis looks at the structure of the website, the speed, mobile friendliness, and much more. Do you know your competitor’s weaknesses? Then you can optimize the technical SEO of your own website. What […]
Advanced SEO tools such as Semrush and Ahrefs allow you to perform a keyword gap analysis. In this tool you enter the website URLs of your main competitors. The tool then analyzes the keywords used on your competitors’ websites and compares them with the keywords you are found on. The results can help […]
Several free tools make it easier to conduct keyword research within your SEO analysis. First of all, start with a brainstorming session: which keywords do you think are important for your company? Once you have a list, you can use tools to expand and refine that list. Tools I recommend myself: Google Keyword Planner, with […]
During this keyword research you will look for relevant keywords with a high search volume that can be competed. This also provides insight into your strong keywords (keywords where you rank better than the competition), weak keywords (keywords where the competition ranks better than you) and opportunities. These are keywords with which […]
The impact of COVID-19 on customer experience was still significant in 2021, but less significant than in the ‘corona outbreak year’ 2020. Last year, the economy slowly but surely recovered. This brought with it challenges, such as growing demand for products and services, supply problems, staff shortages and scarcity of raw […]
Through frequent research you will find out what customers really think of you. Customers naturally want to be listened to, but listening is more than just hearing. They also want something to be done with their feedback. Customer feedback provides your organization with data to improve your services. In order to get customer […]
We had already mentioned them, but don’t forget the employees in the customer experience story. They play an important role in this. Employees who are comfortable in their own skin and enjoy working are more productive, more creative and less absenteeism. Their enthusiasm is contagious and has a positive influence on the working […]
Where previously customer experience was mainly placed on the plate of the marketing and sales department, today it is a way of doing things that must be embedded in the entire organization. You can only really work in a customer-oriented way if customer experience and collecting and following up customer feedback […]
In her book, Janne Schuijn puts the blunt ax into vagueness and doom-mongering. She has a cheeky, down-to-earth, personal writing style. This ‘colloquial language’ will appeal to many, but some (sorry, me too) will get the jitters. Especially her tendency towards English terms (ownership, commitment, struggle) and interjections (holy shit, for the love […]
Do you live your life on autopilot? Are you stuck in patterns that don’t make you happy? Do you want to reinvent yourself without immediately going on a retreat in a faraway country? Then change course: make rigorous choices. Take control and create the life you want. That is the message that Janne Schuijn […]
Provide a striking and clear photo. Your product should be eye-catching for the best CTR. Provide clear SEO terms that also provide search results for generic or long-tail terms. Think of the general search for products without a clear article name or a specific title with type numbers for TVs. Provide a […]
Both types of campaigns work in the same way. Once you’ve gone through the settings such as bid strategy, targeting location, and budget, it’s time to link the products. In the advertising set you directly link the desired products. You can simply put all products in it, but I recommend a clear […]
Fortunately, this long process ends with Google Ads. In this advertising platform you link your CSS or Merchant Center account with your advertising account. You can then create a Google Shopping campaign and choose which products you want to display. Once you’ve linked Merchant Center to your Google Ads account, the real […]
The product feed is actually the interpreter from your website to Google Shopping. This feed is a compiled XML file that is filled according to Google ‘s standards . You then have to communicate this to Google. Fill in as much product information as you can. In any case, all mandatory fields, but also as many […]
The cost per click (CPC) is often lower than, for example, text ads. The impressions, on the other hand, are a lot higher, because more advertisers are shown. Also just from the same advertiser (as opposed to text ads)! The Click Through Rate (CTR) from the higher impressions is therefore lower. However, the clicks […]
You’ve probably seen it before, the products at the top of Google when you search for a product. Without even clicking you can immediately see whether the product is something you are looking for and whether the price is okay for you. In a society that is becoming increasingly oriented and expects […]
For SEO to succeed, you must first do a keyword research. This will result in keywords that are relevant to your target group and on which you would like to rank . With the help of these keywords you will create pages in which you keep repeating the keywords. This is how you start rankings. If […]
