Monthly Archives: June 2022

IAB Spain has presented, together with the Programmatic Advertising Commission, the 2021 Programmatic Advertising Ecosystem infographic – an update of the one prepared in 2017 – sponsored by [nextimize] . Automated investment models, including programmatic purchasing. Will continue to grow and increase their weight this year. In relation to traditional […]

Since the pandemic unexpectedly precipitated many companies into remote work, many of them have decided to continue with this modality, even indefinitely. In this context, many workers have noticed how the work dynamic has changed due to this situation. In fact, according to data from the ‘Learning at Work Report […]

Paulo Coelho, Pablo Neruda or Mario Benedetti have gone down in history for their love poems. And it is that this romanticized feeling accompanies us throughout our lives and goes through phases that, if we know how to take advantage of, can assign us economic benefit . Today we are […]

There are so many different series, movies, documentaries and styles. In general on netflix that more times than we would like we. Find ourselves browsing the platform aimlessly for minutes. The multitude of options, contrary to what we might think, does not help. Us, but leads us to a state […]

DatMean , a leading audience marketing and data company, announced its collaboration with SYNQY Corporation , the leader in retail technology and e-commerce solutions and creator of Enhanced Product Listings (EPL), to enhance and drive both the shopping experience and the relationship between the retailer and the brands. DatMean will […]

Xandr , AT&T’s advanced business, in collaboration with the Interactive Advertising Bureau Europe (known by its acronym IAB ), has published the report “Demystifying curated marketplaces: a guide for buyers to drive efficient media buying strategies” . It also includes the results of a survey carried out for companies in […]

Since the first content creators began to emerge, this professional profile has become increasingly relevant. Currently, and according to SignalFire , there are more than 50 million people in the world who wear this title. Of those, more than two million could consider that they live from it. The creation […]

That we live in a digitized world is no longer news, because we have been like this for many years. But what do we need to survive in it? The answer is clear, a digital mentality that helps us adapt to the new times. The event was moderated and presented […]

Yahoo! and AOL are about to change hands. The american telecommunications titan verizon is about to. Sell both companies for 5,000 million dollars (about 4,150 million euros). To the venture capital fund apollo global management. With this transaction, announced yesterday monday, verizon finalizes. Its foray into the digital universe to […]

The technical part of a website is very important. Choosing services well (such as hosting, security or domain) is essential for everything to work well. However, for it to bear fruit, certain actions must be carried out on the site that allow its growth. If you want to boost your […]

Without a doubt, one of the most important changes at the level of consumption that the pandemic has caused is the strong increase in e-commerce . Consumers are increasingly opting for the online channel to make their purchases, a trend that brands cannot lose sight of if they want to […]

The pandemic has meant , according to the latest IAB Spain report, a slight decrease of 3.8% in advertising investment in digital media in Spain. However, the global figure again exceeded 3,000 million euros to reach 3,029.5 million. In addition, a growth in digital advertising investment of between 5% and […]

Creating passwords is a tedious process, especially since many times we end up putting the same one in all our accounts or a very similar one so as not to forget it. This little vision can lead to theft, impersonation and leaks, which is why World Password Day , celebrated […]

IAB Spain, aea (Spanish Association of Advertisers), IAA (International Advertising Association Italy Chapter), IAB Portugal, IAB Greece, Netcomm (Consorzio del Commercio Digitale Italiano), and UNA (Aziende della Comunicazione Unite), have presented the “Manifesto for a Sustainable Digital Advertising « . With this document, presented during an event on the Digital […]

Salesforce , the world leader in crm , introduces the next generation. Of service cloud , a technology that supports changing expectations. In customer service and provides connected and. Personalized service from anywhere, on a single digital platform. Last year, customer service agents quickly moved to. Work from home, but […]

The advertising industry has always had to struggle to achieve that desired balance between connecting with a consumer in a deep way and not saturating, but rather offering content that is really relevant to him. With the arrival of online advertising, the opportunities to reach users have multiplied, but so […]

Innovation, creativity and new value propositions are some of the. Aspects that the narratives of the spanish luxury industry must delve into . Brands in this field must face the challenge -and the opportunity- of. Developing strategies to embrace the transformation that. The sector has to face . Good rebels […]

The rise of e-commerce is unstoppable, in fact, new innovative. Such as home delivery, which is increasingly faster and more. Efficient. Although this is not its only value proposition, rather the quality of the product and. The reference to personal values ​​are increasingly a reason for purchase. Other important aspects […]

This month of May eCommerce Coach has just seen the light , the first platform to find solutions to the challenges that arise around electronic commerce. Through a collaborative and multidisciplinary environment, eCommerce Coach was born with the aim of developing and connecting experts in different areas of digital business […]

The video game sector long ago ceased to be a very specific and isolated niche that brands do not care about. Right now, especially with the rise of Twitch , it’s an industry that a lot of companies are investing in . In fact, ad revenue in this space is […]

Hate speech has spread like wildfire on social networks. Given how easy it is to share without the need to expose yourself too much. The haters have proliferated in an environment. Where they know they are protected behind the screens. To combat this situation, the project ‘no more haters. Break […]

Goldenfish is the result of 10 years of r&d investment. Similarly, By weborama in the fields of artificial intelligence, natural. Language processing (nlp), contextual semantic analysis, and data management. Goldenfish is based on a unique methodology that identifies. After that, And analyzes the content read by internet users and creates […]

Las Rozas Village (2.67%), Dia (3.86%) and Audi (2.42%) are the brands that are on the podium of digital advertising investment in April 2020 . This is reflected in the latest report prepared by Arce Media-Audits , which has analyzed a total of 6,330 signatures and 34,384 creatives. In March […]

With the looming “cookie-free” horizon of the digital ecosystem. Tappx , a leading adtech company providing technology. For digital advertising on mobile, desktop and ott/ctv, today. Announces the launch of contextualize-it. The world’s first comprehensive contextual advertising. Solution for video and display campaigns, enabling better and. More relevant contextual targeting […]

The world of digital marketing has always been characterized by the immediacy it provides and the constant changes. Still, in the coming months you will enter uncharted territory, and this environment will change forever. Google has announced that from 2022 it will eliminate third-party cookies. For those people who are not familiar […]

Netflix content has always been trendsetters. From artists returning to the charts fueled by their biopics to trends that are back on everyone’s lips. The latter happened, for example, with jewelry, whose sales grew thanks to the success of ‘The Bridgertons’. In the case of the biopic of the american […]

During this last year, characterized by the pandemic, citizens have experienced changes in their digital consumption habits . If the internet was important, after the lockdown it has become even more fundamental. The question marketers are asking right now is whether these trends will continue once normalcy returns. According to […]